Print used to be a black box — you’d run an ad and hope. QR codes turn it into a measurable channel.
Tag every placement with UTMs
Add UTM parameters so scans show up in Google Analytics by source and campaign. Now your billboard, flyer and packaging each have their own line in the report.
A/B test the destination
Send a share of scans to a different landing page and see which converts better — without touching the printed code.
Swap offers mid-campaign
Because the code is dynamic, you can change the offer or page anytime and keep the same printed asset.
See the QR codes for marketing page for the full playbook, then build a trackable campaign code.